Brand Narrative | Art Direction
THIS IS NOT A BOOT: THE STORY OF AN ICON
For decades, the Original Timberland® Boot has proven to be a timeless staple of style and culture; built to embrace and empower communities from construction to creativity, from hip-hop to homebuilding, from fashion to fine art. In celebration of its 50th anniversary, we’re telling the story of the Original Timberland® Boot through the lens and voices of the communities that made it an icon across the world. Visually led by a diverse team of artists - Tom Gould, Zoë Simone-Yi, and Lelani Foster - the documentary recounts stories of the boot’s humble beginnings as a construction work boot to its bold adoption across the hip-hop community and global movements such as the Milan Paninari. It is what could be called a love letter to the boot’s rich history, featuring interviews from Jeff Staple, Bircide, Angie Martinez, Thirstin Howell III, and many other changemakers and cultural icons. Directed by Tom Gould.
Director: Tom Gould
Motion: Zoë Simone-Yi
Photography: Lelanie Foster
Styling: Anastasia Walker
Production: Highsnobiety
AWARDS
Webby Award - Best Documentary (Branded)
Webby Award, People’s Voice - Best Documentary (Branded)